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    Outreach Programs in Libraries

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    Outreach Programs in Libraries.pdf (496.6Kb)
    Date
    2014-06-22
    Author
    Maua, Michael
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    Abstract
    Marketing and outreach are not separable. They are directly related to one another. The more marketing one does, the more results you will have. Outreach follows this same premise. Create a marketing plan for the library, or scrutinize the one you have in place now. Be sure that marketing and outreach goals and objectives are defined.
    URI
    http://elibrary.pu.ac.ke/123456789/630
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